Magna Systems & Engineering has signed broadcast systems integrator BFE as its latest partner in the Asia Pacific region. BFE is one of the largest systems integrator and producer of broadcast control systems and panels of its kind in its native Germany.
Magna Systems & Engineering Group GM David Blackett said, “In our opinion, BFE has the very best broadcast control systems and panels. By partnering with them we can now offer the Asia Pacific market something our clients in the region have been asking us for for a long time – a very real and credible option and alternative in the area of broadcast control systems. BFE develops comprehensive solutions in broadcasting and media technology and their core competence is the planning and implementation of studio systems, broadcasting vehicles, and technical media solutions. As a result, they are a perfect complement to Magna’s product range and working ethos and we are delighted to have them as a partner.”
Magna will promote, sell and support BFE’s broadcast control and monitoring systems into Australia, Indonesia, New Zealand and Singapore and will be responsible for sales activities as well as pre-configuration, commissioning, installation and integration of all BFE solutions. Magna staff will also train operators, engineers, operations and maintenance technicians in the use of BFE solutions.
BFE Senior Sales Manager, Berend Blokzijl, added, “Magna is a very reputable company in APAC and has strong ties with the regional broadcasters. They pride themselves in delivering not only broadcast products and solutions, but also in taking care of local implementation and support. We are delighted to extend our partner network for BFE in the APAC region with such a well-known company as Magna Systems & Engineering.”