Hills Limited has broadened its AV product offering for the professional AV market by signing distribution agreements with three new vendors for supply of their products exclusively across Australia and New Zealand:
- XTA Electronics Ltd and MC2 Audio (XTA and MC2) are technology partners based in the United Kingdom. XTA designs and manufactures professional audio processing equipment, specialising in live performance. MC2’s professional audio amplifiers have gained a worldwide reputation for reliability and premium sound quality.
- Xilica Audio Design Ltd (Xilica) provides configurable digital signal processing (DSP) systems which send audio to different areas, managing sound quality so it fits the environment.
- Application Solutions (Safety and Security) Ltd (ASL) is a leading manufacturer of public address, voice alarm, commercial audio and 3D control systems.
CEO and Managing Director, David Lenz, said “Bringing these brands into Hills ensures we continue as one of the largest value-add distributors of technology across Australia and New Zealand targeting the Company’s key markets, which include transport infrastructure, entertainment, education and health.”
The XTA and MC2 products round out Hills offering in the stadium and performance market and compliment Hills distribution of principal speaker brand — Community Professional Loudspeakers, which focuses exclusively on loudspeaker systems.
ASL, in combination with Community’s mass notification speakers, will provide a total emergency paging and voice alarm solution that will integrate with Hills fire and security business, creating opportunities in the transport infrastructure road tunnel market.
The introduction of Xilica, which provides networked audio processors and advanced remote-control devices, will create opportunities across key verticals like health, education, corporate and government where audio, video or public address announcements need to be targeted to specific areas or rooms.