Suning Cinema, owned by Chinese electronics retail giant Suning Commerce Group, has deployed its state-of-the-art cinema projection systems in two newly-opened multiplexes in Nanjing and Xuzhou to offer movie-goers the ultimate 3D viewing experience.
The luxurious 13-screen Nanjing Suning Cinema has been equipped with Christie CP2208 3DLP digital cinema projectors capable of displaying DCI, 3D, High Frame Rate, alternative and local content. It is the cinema chain’s first multiplex in the city to feature VIP screening rooms, concierge services, and customised events for discerning patrons seeking a new movie-going experience.
Xuzhou Suning Cinema, on the other hand, is a meticulously-designed multiplex made up of eight screens and 1500 seats that caters to patrons of all ages. At the heart of this facility is the advanced Christie 6P laser projection system installed in its flagship auditorium boasting an 18m screen and 260 seats. The system comprises Christie’s scalable laser illumination platform, consisting of a Christie Freedom 6P RGB laser projection system with rack-mounted laser modules producing the brightest images, the purest colours and the best 3D movie experiences. Other auditoriums in the multiplex are fitted with the Christie Solaria Series CP2220, CP2230 and CP4230 digital cinema projectors.
A spokesperson from Suning Cinema said, “We’re committed to installing the latest, most innovative technologies and that is why we chose the Christie system, which represents the pinnacle of cinema projection, as it delivers the brightest images, the truest colours and the most superior 3D movie experience currently available.”
Jason Pei, Deputy General Manager, Christie China, commented, “We are delighted that Suning Cinema has continued to place its trust in our cutting-edge cinema projection systems. Our Christie Solaria Series digital cinema projectors is the perfect choice in meeting exhibitors’ demands for 2D and 3D presentations, delivering value with reliability and low total cost of ownership. On the other hand, our groundbreaking 6P laser projection system is designed to achieve exceptional brightness in 3D to provide audiences with a truly unforgettable cinema experience.”
Christie’s strategic partnership and Suning Cinema has seen the burgeoning cinema chain installing Christie cinema solutions in its multiplexes located across China, such as Shanghai, Zhenjiang, Anshan and Baotou. These include the award-winning RGB laser projection system comprising 6P and enhanced wavelength diversification configurations. Christie’s pinnacle projection technology has seen widespread adoption due to its 4K resolution, high frame rate capabilities, a colour gamut that exceeds the DCI P3 colour and replicates the Rec. 2020 space, scalable light source up to 60,000 lumens, long operational and stable life (30,000 hours to 80% brightness), and built-in redundancies for improved reliability.