AV Asia Pacific Magazine

CHRISTIE AND AVOLLUSION LIGHT UP INAUGURAL LUMIERES HONG KONG FESTIVAL

November 23, 2017 News

together with its partner Avollusion are presenting stunning installations and video projections at various landmark sites and buildings during the inaugural .

Lumieres Hong Kong festival will make its debut on November 23, 24 and 25 in celebration of the 20th Anniversary of the Hong Kong SAR Establishment. The festival features three nights of light installations, video projections, art pieces and dining to Hong Kong in a bright new light. Landmark sites and buildings of the city in Sheung Wan, Soho, Central, Tsim Sha Tsui and Kowloon will become the canvas for some of the most renowned local and international light artists to showcase their vision of the city’s very own culture. Completely free, Lumieres Hong Kong offers activities and celebrations for the general public, young and old, to rediscover the city’s heritage.

Christie and Avollusion are also the technology partners of this multidiscipline festival of installations, performances, audio effects and audience interaction.

“We’re very proud to be a part of Lumieres Hong Kong and have been working on the technical design since the conceptual stage of the festival. Due to the scarcity of space, we have had to come up with unique solutions to counter the challenges of executing mapping projects in Hong Kong,” said Justin Choy, Managing Director, Avollusion. “Through this event, we hope to show that building mapping is indeed possible in Hong Kong and hopefully we can inspire others to come up with new, creative and innovative ideas that help bring the cityscape to life. In the live events world, there is still so much more technology that we want to show the people of Hong Kong, and hopefully this is the first step to making that happen.”

Denys Lavigne, Vice President, Global Christie 360, added, “Lumieres Hong Kong is our first major collaboration since we’ve established our new Hong Kong office and we’re very excited about this project. Exploring new innovative and meaningful ways to integrate media experiences in urban environments continues to be a priority for our team. In addition to the collection of large-scale experiences that will be illuminating the city, we are particularly proud of the light painting station we’ve created as it will allow visitors to express themselves and create art that they can share on their social media platforms. We are confident that the result of this great collaboration between the Lumieres team, our partner Avollusion and Christie will offer the people of Hong Kong and festival visitors a truly magical experience.”

Lin Yu, Vice President, Christie Asia Pacific, commented, “We’re thrilled to use light as a medium to enhance landmarks sites and buildings in Hong Kong through this major event. It’s also a wonderful opportunity to showcase the talents of local and international light artists to accentuate the beauty and vibrancy of this city. The deployment and usage of Christie projectors at various venues has certainly helped us to achieve this objective of entertaining the public and delivering a fantastic shared experience.”

Among the highlights is an eye-catching projection mapping performance on the façade of the Mandarin Oriental, Hong Kong, one of the most exclusive luxury hotels in the world located on Connaught Road in Central. The projection canvas, measuring 34 meters in width and 33m in height, is lit using 10 Christie Boxer 4K30 3DLP projectors, and managed by Christie Pandoras Box servers, with contents entirely designed and produced by Christie 360. The result is a highly entertaining show exemplified by bright, colourful and dynamic visuals.

In addition, Christie has established an interactive booth near the to increase users’ engagement and experience. Known as LUX, it elevates the traditional event photo booth to the level of interactive experience. Festival visitors are invited to pose for a snapshot. Then, using analog light sources, virtual brushes and custom-built software, the snapshot is transformed into a piece of dynamic digital art by Christie’s team of light painters. The best visuals are subsequently projected onto the façade of the Mandarin Oriental, Hong Kong as part of the projection mapping showcase.

Christie: www.christiedigital.com
Avollusion: www.avollusion.com

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